Press photos
Press photos for editorial and commercial use
Good press photos are important for external visibility – whether it’s coverage in newspapers, magazines, books, or your digital channels. A professional press photo conveys credibility, seriousness, and personality in a way that suits both editorial and commercial use.
A natural and credible expression
It is important to distinguish between traditional studio portraits and press photos. Press photos tend to be more dynamic and lively than, for example, CV photos taken in a studio setting. Here, the focus is on finding a story and a relevant environment that supports the message you want to convey – and we are happy to offer input on how this can best be achieved.
Press photos should not appear too glossy or overedited. They should feel genuine, natural, and minimally styled or retouched. The goal is for the images to be suitable for publication in the press, which requires them to appear credible – ideally photographed with a slightly candid approach, especially if the aim is publication in mainstream media.
Our job is to understand what you want to achieve and to deliver the assignment in a way that increases the chances of the images being published.
Credibility is the key word. The photos do not need to be complicated, but we recommend shooting press portraits in an authentic environment – either outdoors on the street or indoors in a setting relevant to the story we aim to tell.
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